The Herman Trend Alert
April 17, 2019
Guaranteeing Jobs
Over the years I have written about hospitality's recruiting nightmare; there is simply a global shortage of good people to serve guests in many ways. Recently, the biggest challenge for hoteliers has been recruiting and retaining front-line staff, including chefs, servers, and front desk people. Last month, when I was in Copenhagen, Denmark, I spent some time with the General Manager of the Scandic Front Hotel where I stayed. This Herman Trend Alert details the innovative program that Scandic Hotels is launching in Scandinavia to respond to this critical shortage.
Skilled worker shortages in Denmark
According to new statistics from Dansk Erhverv, the Danish Chamber of Commerce, 46 percent of its members and the employers' association's member companies have experienced that it was either "very difficult" or "difficult" to recruit skilled workers. Furthermore, there has been a shift away from vocational education towards college and university programs. We have seen this shift globally with devastating consequences for the Trades in many developed countries.
Scandic's innovative program
Responding to these shortages, Denmark's largest hotel chain has moved in new ways to attract the necessary skilled labor with the goal of doubling the number of skilled students it attracts, for its four new hotels in Copenhagen and Aarhus within the coming years. Furthermore, the hotel chain will create new internal development and internship courses for training students in these career paths. The bottom line is to guarantee jobs to the students who stay in the program.
A brilliant---and necessary---move
With Scandic's rapid development in the Danish market, this is a brilliant move. They believe this program, including the job guarantee will allow them to attract even more talented young people in the future. "The job guarantee is a guarantee that young people will have access to attractive career opportunities in an international, expanded business," said Anne Mette Pedersen, HR Director at Scandic.
An excellent role model for other hoteliers
Though probably not unique among the world's hotel chains, Scandic's job guarantee is a superior program for recruiting front-line staff who can grow into hospitality leaders. I believe that independent hotels and others will do well to use this excellent role model to respond to workforce shortages in their areas. The challenge may be that independents will not have the scale necessary to make the investments in the unique training programs worthwhile. Kudos to Scandic for their effective response to recruiting challenges.
Special thanks to Jacob Brammer, General Manager at the well-run Scandic Front Hotel in Copenhagen for letting us know about this wonderful new program. To book a room with Scandic, visit their website.
© Copyright 1998-
by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 1.336.210.3548 or https://hermangroup.com. To sign up, visit https://HermanTrendAlert.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."
HEAR JOYCE SPEAK TOMORROW AT 11:30 AM EDT
Tomorrow morning, Joyce will be a Fireside Chat Speakers at the Brightside Business Women Empowerment Virtual Conference where she will talk about how business women can use the insights from her new, groundbreaking book, EXPERIENCE RULES, to be successful. Register for FREE at https://brightsideglobaltrade.org/women.
GET COACHING FOR YOUR PEOPLE FOR LESS THAN $1/DAY!
Gain access to dozens of coaches for the same low price. Find out more by visiting https://ingomu.com/joyceg
JOYCE IS ON THE RADIO EVERYDAY NOW
To listen to Joyce's TV shows on the radio, simply visit RadioFutures.com. Joyce's show is streaming every day at 3:00PM Pacific Time.
To read this Herman Trend Alert on the web: https://hermangroup.com/alert/archive_3-29-2023.html.
Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers.
New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert.
Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.
Subscribe or Unsubscribe to weekly Herman Trend Alert
View this week's Herman Trend Alert
Archived Weekly Herman Trend Alerts
