The Herman Trend Alert
May 27, 2020
Post-Pandemic Values Transformation
Recently, the United Kingdom-based Barrett Values Center (BVC) produced an infographic to graphically show the results of their recent research about how individual and organizational values have shifted as a result of our having lived through this global pandemic crisis. This Herman Trend Alert is another in our series to help you decode all you need to know to survive and thrive in this New Normal we find ourselves living in and moving towards. To be clear, the research was conducted by BVC, the inferences are all mine.
A Shift in Personal Values
In their report, BVC found that four values are now particularly important to people. Those values are Making a Difference, Adaptability, Well-Being, and Caring---quite a predictable group, based on what has been happening. None of us can sit idly by and not want to do something to help. We have all had to be more adaptable to get along in these challenging times and certainly, the demand of these challenges make us care about others to a greater degree than before.
The Evolving Employee Experience
BVC reports that the culture that employees are increasingly expecting has moved from Performance, Control, and Hierarchy to one of People Focus, Adaptability, and Working Together---certainly a step in the right direction.
In Organizational Cultures, Requested New Values
At the same time, the new values being requested by top talent are Employee Engagement, Innovation, Continuous Learning, and Open Communication. For clues about how to increase Employee Engagement, you might want to pre-order my new book Experience Rules, due out in late June.
Corporate Cultures are Healthier
Shifting corporate cultures have changed the Potentially Limited Values (PLVs) and the overall degree of dysfunction has decreased from 20 percent to 17 percent. The Pre-COVID PLVs were Bureaucracy, Control, and Hierarchy, while the Post COVID PLVs are Caution, Confusion, and Job Insecurity. Though these latter concerns are not positive attributes, nevertheless, it would seem they would be easier to address than the more ingrained PLVs, more difficult to shift. In last week's Herman Trend Alert, I suggested that leaders "address the concerns of their people"---exactly what this study indicates to me.
What is Needed to Recuperate and Thrive
BVC's research reports that what organizations need to recover and succeed are Adaptability, Agility, Teamwork, Digital Connectivity, Balance (home/work), and Cross Group Collaboration. Leaders would do well to begin discussing these elements with their teams now in group get-togethers and in one-on-one meetings.
New Values Employees are Looking For
Employees values are changing. More than ever before, they are now looking for Employee Engagement, Innovation, Continuous Learning, and Open Communication. In your online meetings, these topics could be valuable subjects for conversation about how to ensure that your New Normal culture will include these components.
Differing views between Leaders and Employees
Sadly, employees and leaders have different perspectives about what is needed to create The New Normal. Leaders would do well to discuss these divergent views as well. Here are the areas in which there are disconnects: Direction and Communication, Agility and Innovation, Trust and Engagement, and Sustainability and Society.
Work with your Employees to Prepare for your New Normal
For those of us who have been working from home, as well as those of us who never shifted because we have always worked from home, there will definitely be a New Normal. (Personally, I am finally planning to develop and deliver an online version of my Employee Retention Specialist Program.) No one knows when it will be truly safe for us to return to our congregate workplaces. That said, begin now to prepare by having these conversations with your people about how to create the workplace you will all want and need to thrive.
Special thanks to the Barrett Values Centre for their research and insights.
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