 |
 |
|||||||||
 |
 |
 |
 |
|||||||
 |
 |
| ||||||||
 |
|
|||||||||
 |
|
|
|
|
|
|
||||
| ||||||||||||||||||||||||||||||||||||
|
The Herman Trend Alert July 29, 1998: Creative Recruiting Again we see desperate employers innovating in their serious efforts to attract applicants. With unemployment rates under 2% in many communities, competition is tough. Recruiters have to work extra hard to grab the attention of prospective employees. In an earlier Trend Alert we told you how American Express seeks applicants by advertising on the back of grocery store cash register receipts in North Carolina. Now in Ohio, we see hungry employers putting printed sticky-back announcements of job opportunities on car windows. Where? In the high school parking lots during commencement ceremonies! Before long, we’ll see employers advertising in the programs that are distributed at graduation events. We’ve heard some fascinating stories about recruitment strategies during Spring Break activities in Florida and other places around the country. Corporate recruiters are starting to hang out at ski resorts frequented by college students. What’s next? Advertisements in textbooks? Sponsorship of college events? We foresee a potential windfall for cash-strapped colleges and universities. They have something (a "product" called students) wanted by employers (customers) eager to hire young graduates. Watch for value exchange to enable employers to put their name, image, and advantages in front of prospective employees. Many employers are looking for older workers, seeking their maturity, wisdom, and stability. Watch for similar recruiting tactics to be used in the senior communities. What creative approaches do you see? Let us know. E-mail to research@herman.net. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 1.336.210.3548 or https://hermangroup.com. To sign up, visit https://HermanTrendAlert.com. The Herman Trend Alert is a trademark of The Herman Group, Inc."
HEAR JOYCE SPEAK TOMORROW AT 11:30 AM EDT
GET COACHING FOR YOUR PEOPLE FOR LESS THAN $1/DAY!
JOYCE IS ON THE RADIO EVERYDAY NOW To read this Herman Trend Alert on the web: https://hermangroup.com/alert/archive_3-29-2023.html.
Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service.
|
 |
|
7112 Viridian Lane |
|
Web site design by WebEditor Design Services, Inc.
Subscribe or Unsubscribe to weekly Herman Trend Alert