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The Herman Trend Alert August 15, 2012 Emerging Tourism Trends Trend #1: Ultimate Adventure Travel Aimed at the deep-pocketed Baby Boomers seeking new and exciting experiences, adventure travel is growing. Recently "National Geographic" Magazine teamed up with Linblad, the adventure travel folks, to deliver some peak experiences, notably cruises on small ships to the Galapagos and Antarctica, featuring nifty high-tech tools that we have only seen used on television. Promoted through video brochures on DVDs, these "trips-of-a-lifetime" require a little time and a lot of money. Imagine having the benefit of rubbing elbows with National Geo experts like naturalists, historians, photographers, undersea specialists, and video chroniclers. These experts will have all the goodies, including an ROV (Remotely Operated Vehicle), a digital video camera, and a Splash Cam*. We believe that these ultimate experiences will have great appeal to consumers for whom money is no object. We will see more Baby Boomers, jaded on consumption, buying memories that will last forever. Trend #2: The Burgeoning LGBT** Market Travel agents have long known that childless couples spend more on travel than people with children do. So it is not surprising that when they discovered an entire population segment that has relatively fewer children than the general population***, they would capitalize on it. At this point, gay and lesbian people constitute over 6 percent of the entire population and they are becoming one of the most influential segments in the tourism industry. Across the globe, the increasing recognition of homosexuality has resulted in a major change in the travel industry. Previously, gay and lesbian travelers used to travel to only "gay safe" destinations; they chose environments like gay districts in San Francisco, New York, Key West, and Brighton, Blackpool (United Kingdom). However, due to the global growing acceptance, they are expanding into mainstream tourism. Conservative estimations show that overseas trips by LGBT people have risen significantly between 2006 and 2011 to 1.6 million by 2011. This increase will have a huge positive impact on the travel markets worldwide, literally billions of dollars. Happily, an approach of "gay tolerance" has been replaced by an attitude that is "gay-friendly", where LGBT travelers are heartily welcomed, rather than just tolerated. Expect to see a wider variety of destinations and experiences market to LGBT travelers and other affinity groups previously overlooked as well. * A Splash Cam is an underwater video camera that attaches to a telescoping pole; "wired" to the surface, it allows expedition leaders to deploy a camera where they would not otherwise choose to send a scuba diver. ** LGBT (Lesbian, Gay, Bisexual and Transgender) *** Fewer than one-fifth of LGBT couples are raising children (19 percent in 2010), though that number is rising fast. © Copyright 1998- by The Herman Group, Inc. -- reproduction for publication is encouraged, with the following attribution: From "The Herman Trend Alert," by Joyce Gioia, Strategic Business Futurist. 1.336.210.3548 or https://hermangroup.com. To sign up, visit https://HermanTrendAlert.com. The Herman Trend Alert is a trademark of The Herman Group, Inc." HEAR JOYCE SPEAK TOMORROW AT 11:30 AM EDT Tomorrow morning, Joyce will be a Fireside Chat Speakers at the Brightside Business Women Empowerment Virtual Conference where she will talk about how business women can use the insights from her new, groundbreaking book, EXPERIENCE RULES, to be successful. Register for FREE at https://brightsideglobaltrade.org/women. GET COACHING FOR YOUR PEOPLE FOR LESS THAN $1/DAY! Gain access to dozens of coaches for the same low price. Find out more by visiting https://ingomu.com/joyceg JOYCE IS ON THE RADIO EVERYDAY NOW To listen to Joyce's TV shows on the radio, simply visit RadioFutures.com. Joyce's show is streaming every day at 3:00PM Pacific Time. To read this Herman Trend Alert on the web: https://hermangroup.com/alert/archive_3-29-2023.html. Herman Trend Alerts are produced by the Herman Group, strategic business futurists, Certified Management Consultants, authors, and professional speakers. New subscribers are always welcome. There is no charge for this public service. The Herman Trend Alert is read by over 30,000 people in 90 countries, including other websites and printed periodicals. Click here to sign up for the Herman Trend Alert. Do you enjoy receiving this weekly e-mail update? Contact us about our co-branded Herman Trend Alert service. Subscribe or Unsubscribe to weekly Herman Trend Alert View this week's Herman Trend Alert Archived Weekly Herman Trend Alerts

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